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Medalia

Client: Medalia
Work: Branding
Sector: Corporate
Year: 2025
Location: Maracaibo, Venezuela

What

Where vocation becomes legacy.

Medalia is a digital academy for medical education that redefines how health professionals learn, keep up to date and build their careers. Beyond offering courses, it builds a learning ecosystem designed to support doctors and students at every stage. Our mission was to turn an educational platform into a brand of trust, belonging and purpose.

How

We turned knowledge into a close, human experience.

We started from a deep understanding of the Latin American market and the real challenges of today's students and doctors. We developed a B2C business model with B2B projection combining accessibility, credibility and scalability. Through branding, digital strategy and communication direction, we turned online medical education into a complete experience.

Why

Because vocation deserves a guide that supports its purpose.

Where learning medicine means adapting constantly, Medalia emerges as an ally that drives professional progress without losing its humanity. Beyond training professionals, Medalia builds careers with meaning, purpose and recognition.

Scope of work

Brand building

Macro and micro trend analysis
Competitive analysis
Target audience and buyer personas
Customer journey and acquisition
Brand philosophy
Brand territory
Brand personality
Narrative system
Graphic conceptualisation and creative direction
Brand experience online and offline
Brand ambassadors & community framework

Visual identity

Logotype
Colour palette
Typography
Grid system and layouts
Graphic applications

Team

Graphic design

Sabrina Marin

Brand strategy

Vanessa Marin

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