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Santa Eva

Client: Santa Eva
Work: Branding
Sector: Food & Drink
Year: 2025
Location: Maracaibo, Venezuela

What

A place to be, to feel and to celebrate.

Santa Eva is a restaurant that celebrates female authenticity through experience. It offers fine breakfasts, cocktails at sunset and an atmosphere designed to inspire connection. Our challenge was to build a brand that went beyond food to become a space of belonging and sisterhood, where every woman feels safe, seen and celebrated.

How

We designed a brand that fuses experience, community and purpose.

We started by building a business model centred on female empowerment and emotional connection. From there we developed an authentic value proposition that celebrates sisterhood and belonging, weaving a coherent narrative with real experiences that inspire, unite and transform.

Why

A manifesto of sisterhood with a taste of cocktails.

Santa Eva goes beyond the idea of a restaurant: it is an emotional and symbolic refuge. Every detail, from the concept to the sensory experience, was designed so that women feel held, inspired and free to show themselves as they are.

Scope of work

Brand building

Competitive analysis
Target audience and buyer personas
Brand philosophy
Value proposition
Brand personality
Communication guidelines
Creative direction
Communication pillars
Launch and sales promotion tactics

Visual identity

Logotype
Colour palette
Typography
Grid system and layouts
Graphic applications

Team

Graphic design

Sabrina Marin

Brand strategy

Vanessa Marin

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